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Think Skinny, Not Just Big Data

Oct 5, 2015 | by Scott Bailey

For many retailers, developing a marketing database can be a daunting task. Your vision is a single source of data that’s accessible to manage, analyze and report customer interactions.

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Why Start-Ups Must ‘Play Up’

Sep 24, 2015 | by Ross Shelleman

5 key steps that CEOs of emerging companies need to “Play Up” or risk falling down by thinking small – A Virgin Entrepreneur Series

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Leverage Marketing Data Without Over Investing in New Tech

Sept 22, 2015 | by Ross Shelleman

Tremendous technology advancements and access to volumes of marketing data enable companies to communicate and connect with their prospects and customers in ways only imagined 20 years ago. And technology investments reflect the excitement—sometimes too much.

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