CHICAGO — Target Data, the data-driven marketing innovator, today announced that its marketing platform has been selected by PODS®, the leading provider of moving and storage solutions, to help drive customer acquisition. Target Data’s platform will play a key role in the PODS marketing strategy.
“We are excited about the capabilities of this platform and Target Data’s execution,” said George Spowart, Chief Marketing Officer, PODS. “Not only will we be able to understand our customers better, we will be able to make smarter marketing decisions by ensuring we are targeting the right audiences at the right time. Leveraging this customer intelligence, Target Data will execute targeted campaigns across both online and offline channels for us.”
“It has been exciting watching PODS grow through the years. The brand is so strong and the market potential they have is enormous,” said Ross Shelleman, chief executive officer of Target Data. “We are thrilled to play an integral part in their continued growth.”
About PODS Enterprises, Inc.
PODS® is a leader in the moving and storage industry providing both residential and commercial services in 46 U.S. states, Canada, Australia and the UK. Founded in 1998, PODS pioneered the portable moving and storage industry now preferred by many customers’ increasingly active and mobile lifestyles. To date, the PODS network has completed more than 600,000 long-distance moves, exceeded 3 million deliveries and has more than 160,000 PODS containers in service. www.pods.com
About Target Data, Inc.
Target Data is a data-driven marketing execution firm. Target Data’s platform identifies and targets businesses’ highest value customers and prospects in customer and transactional databases. Execution is performed across all channels including Direct Mail, Email, Programmatic Display, and Social Media. Target Data’s customers include hundreds of leading firms in banking, insurance, retail, DIY, moving and storage, and telecommunications. www.targetdatacorp.com