CHICAGO — (GLOBE NEWSWIRE) — Square 1 Bank, the premier banking partner to entrepreneurs and the venture capital community, today announced that it has provided a $1,475,000 credit facility to Target Data, a data-driven marketing provider. Target Data utilizes its platform and expertise to manage and execute highly targeted marketing campaigns that harness the power of customers’ data. Proceeds will be used for working capital to support the company’s continued growth.
Founded in 2007, Target Data’s expanded cloud-based marketing optimization platform merges clients’ internal customer and sales data with third-party household data to accurately identify, rank and profile their most valuable customers and prospects. The affordable solution allows both online and offline campaigns to be executed quickly without an upfront investment in software.
“We are able to give our clients an affordable way to use their customer data to drive marketing decisions,” said Ross Shelleman, chief executive officer of Target Data. “We utilize our platform to host an instance of their customer database and use this as the basis for how we optimize and manage both online and offline campaigns. Everything is transparent–we show our clients who they are marketing to and why.”
Ryan Dammeyer, managing director of Square 1 Bank’s Midwest region, added, “Target Data’s innovative platform is changing the way businesses access data-driven marketing. With an experienced management team, the company is poised for success and growth and Square 1 is excited to partner with them every step of the way.”
About Square 1 Bank
Square 1 Bank is a full service commercial bank dedicated exclusively to serving the financial needs of the venture capital community and entrepreneurs in all stages of growth and expansion. Square 1’s expertise, focus and strong capital base provide flexible resources and unmatched support to meet our clients’ needs. Square 1 has offices coast-to-coast in Austin, the Bay Area, Boston, Chicago, Denver, Durham, Los Angeles, Minneapolis, New York, San Diego, Seattle and Washington, DC. For more information, visit www.square1bank.com.
About Target Data
Target Data combines a marketing optimization platform with data driven campaign execution to let businesses quickly identify, attract and keep their highest value customers. Target Data’s customers include hundreds of leading firms in banking, insurance, retail, DIY, moving and storage, and telecommunications. For more information, visit www.targetdatacorp.com.