Scott Bailey, Target Data’s Executive Vice President of Strategy and Analytics, will speak at The Atlanta International Gift & Home Furnishings Market, the industry’s largest event, in January.

Time: Friday Jan 15th: 11 am – 12 noon

Place: AmericasMart Atlanta on Friday Jan 15th: 11 am – 12 noon on:

Topic: Know Your Customers – Now!

Know who your customers are and know how much they are worth.  Gift and home furnishings retailers — from boutiques to brick & mortar stores to larger retailers — should know each customer by name, address and what they have purchased in the past, if you capture transactions. If you don’t capture transactions, you should survey a representative sample of your customers and gather the same information. Why now?  Most retailers’ revenue and profit comes from a relatively small percentage of your current customers. And there is more data to look at – or drown in – to discover them. You need to be smart about how you spend your marketing dollars, targeting the customers that keep your business profitable and protecting them from competitors.

The Atlanta International Gift & Home Furnishings Market

The Atlanta International Gift & Home Furnishings Market is the industry’s largest event, featuring the most comprehensive collection of home décor, furniture and gifts with more than 7,300 brands across all categories – all situated in one easy-to-navigate campus in the heart of downtown Atlanta. Week-long networking and educational programming will help businesses grow thrive in the coming year. Register here.