We're About Results

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At Target Data, we’re about results.

And simplicity. And the balance of the two. We believe relevant, meaningful, cross-channel experiences that drive ROI should be the new standard, and there’s no reason to overcomplicate it. As technology continues to find its way into nearly every aspect of a consumer’s life, companies are collecting more and more data from people who interact with their products and platforms. Despite this, most companies are not using this data effectively to drive their marketing efforts. That’s why we work alongside our partners to combine digital addressability with techniques similar to database marketing for an old meets new approach that is simple, hands-on, and built for results.

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Executive Team

Ross Shelleman Founder, CEO 

Ross co-founded Target Data in 2007, and is responsible for overall company strategy and operations. Throughout his career, Ross has held various Senior Business Development positions in technology, healthcare, and managed services. Ross has invested in multiple franchise businesses including locations for PODS and 1-800-GOT-JUNK? He is also an active angel investor and serves on a handful of early stage company advisory boards. A native of Philadelphia, Pennsylvania, Ross holds a B.A. degree from Franklin and Marshall College and has attended The University of Chicago Booth School for Business Executive Education program. Additionally, he is a member of the Economic Club of Chicago and The Joffrey Ballet Board of Directors. He also is a graduate of The Chicago Council on Global Affairs two-year Emerging Leader Program.

Michael Mathias President

Michael joined Target Data as Chief Strategy Officer in 2016, and was promoted to President in 2017. Over the course of his 25-year career, he has been involved with several very successful growth businesses focused on enterprise-wide, direct to consumer marketing serving Fortune 500 companies. Just prior to Target Data, Michael served as Managing Director of FindLaw, a Thomson Reuters business, where he provided the leadership to grow FindLaw and expand its market position across the globe.

His other recent roles have included serving as Chief Commercial Officer at a private equity-backed marketing agency roll-up, as General Manager, Global Strategy Executive for Acxiom’s $400 million business unit responsible for financial services markets, and more than 14 years at Merkle in various executive roles including EVP of Agency Services. He was an original member of the Merkle executive team that grew the business from less than $10 million to over $250 million.

Michael has had full leadership and management responsibilities for many businesses, initiated and executed mergers and acquisitions, integrated national and international offices, and launched enterprise business development, client service and agency strategies. He received his bachelor’s degree in English from Occidental College and his Master of Business Administration from the Carey Business School at Johns Hopkins University.

Marshall Gibbs Chief Operating Officer 

Marshall has guided the overall operational strategy of Target Data since 2010. Prior to Target Data, Marshall was Chief Technology Officer at Targetbase, an Omnicom agency where he led the design and implementation of multi-channel integrated marketing solutions for Fortune 100 clients. He also served as CTO and CIO at Information Resources, Inc., where he developed a new core technology offering, directed all IT infrastructure, applications development, program portfolios, and product/service offering development, and served as GM for the company’s Loyalty Analytics business. Marshall is an author of numerous patents in transportation and data science for analytics and has been awarded over 24 patents in the United States. He is a graduate of the University of Florida with degrees in Computer Systems and an M.B.A.

Craig Chapa Chief Technical Officer

As Chief Technical Officer for Target Data, Craig Chapa is responsible for leading the company’s efforts to provide a world-class technology infrastructure including the development and introduction of analytic platforms that will bring new insights and access directly to Target Data customers. In addition, Craig assumes responsibility for traditional IT services such as the management and operation of critical, internal corporate business systems. Craig is a seasoned professional with deep expertise in database and application design where he has implemented abstract data patterns used in the management of very large and complex data sets. He has an experience base that is well-suited to the fast-moving and forward-thinking expansion of Target Data’s business with a proven track record of excellence in execution and a strategic focus that allows him to work closely and successfully with business peers and partners in the development of overall product, delivery, and business strategies. Prior to Target Data, Craig served as VP of Technology at Information Resources, Inc. (IRI), where he developed and managed the Master Data Management practice that enables IRI’s ground-breaking Liquid Data Platform which services hundreds of clients and tens of thousands of end users. Before IRI, Craig held leadership positions at Acxiom and Top Lander. Craig is a graduate of Northern Illinois University where he earned his degree in Computer Systems. He holds three patents with eight applications pending.

Scott Bailey EVP, Strategy & Analytics

Scott is responsible for insight generation, program/product development, and program measurement. His expertise includes marketing strategy, targeting and segmentation, as well as experimental design, forecasting and modeling. Prior to Target Data, he served as EVP, Strategy and Analytics at Targetbase where he led Solution and Product Development, and created the firm’s Customer Relationship Value (CRV) approach to relationship marketing and management. As President of M/A/R/C Research, he developed the firm’s Assessor®-based series of analytical frameworks. Scott has published several articles on marketing strategy and analytics in the Journal of Advertising Research, International Journal of Advertising, and Journal of Targeting, Measurement and Analysis for Marketing. He received a B.A. degree from Franklin College in Indiana and a Master of Science degree from the University of Pittsburgh.

Jennifer Strojin VP, Client Services

Jennifer oversees client relationships and deliverables, onboarding campaigns, and overall client satisfaction. Prior to Target Data, she held various marketing positions inside SIRVA, a worldwide leader in corporate relocation services. Jennifer brings over 10 years of marketing experience to Target Data. She is a graduate of Miami University of Ohio.

Investors

Richard Branson

Sir Richard Branson is an English business magnate, investor and philanthropist. He founded the Virgin Group, which controls more than 400 companies. Richard has dozens of business ventures based in the U.K., America and Australia, including financial services firm Virgin Money and Virgin airlines.

Lon Chow

Lon Chow is a venture investor with over 18 years of investing experience in software and software-enabled businesses across a variety of industries throughout the U.S. In his current role, Lon is a general partner with Apex Venture Partners, an early stage venture capital firm based in Chicago.

Careers

Target Data employees represent some of the brightest minds and innovative thought leaders in data-driven marketing. We come from varied backgrounds, and collectively draw upon our extensive experience in marketing, technology, and analytics to deliver solutions built for results. Often times the work is challenging, but we are a dedicated group and seek to inspire each other and our clients to demand more. If this sounds like the opportunity you’ve been looking for, contact us to learn more.

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