Leadership Team

Ross Shelleman Chief Executive Officer

Ross co-founded Target Data in 2007, and is responsible for overall company strategy and operations. Throughout his career, Ross has held various Senior Business Development positions in technology, healthcare, and managed services. Ross has invested in multiple franchise businesses including locations for PODS and 1-800-GOT-JUNK? He is also an active angel investor and serves on a handful of early stage company advisory boards. A native of Philadelphia, Pennsylvania, Ross holds a B.A. degree from Franklin and Marshall College and has attended The University of Chicago Booth School for Business Executive Education program. Additionally, he is a member of the Economic Club of Chicago and The Joffrey Ballet Board of Directors. He also is a graduate of The Chicago Council on Global Affairs two-year Emerging Leader Program.

Marshall Gibbs President & COO 

Marshall has guided the overall operational strategy of Target Data since 2010. Prior to Target Data, Marshall was Chief Technology Officer at Targetbase, an Omnicom agency where he led the design and implementation of multi-channel integrated marketing solutions for Fortune 100 clients. He also served as CTO and CIO at Information Resources, Inc., where he developed a new core technology offering, directed all IT infrastructure, applications development, program portfolios, and product/service offering development, and served as GM for the company’s Loyalty Analytics business. Marshall is an author of numerous patents in transportation and data science for analytics and has been awarded over 24 patents in the United States. He is a graduate of the University of Florida with degrees in Computer Systems and an M.B.A.

Scott Bailey EVP, Strategy & Analytics

Scott is responsible for insight generation, program/product development, and program measurement. His expertise includes marketing strategy, targeting and segmentation, as well as experimental design, forecasting and modeling. Prior to Target Data, he served as EVP, Strategy and Analytics at Targetbase where he led Solution and Product Development, and created the firm’s Customer Relationship Value (CRV) approach to relationship marketing and management. As President of M/A/R/C Research, he developed the firm’s Assessor®-based series of analytical frameworks. Scott has published several articles on marketing strategy and analytics in the Journal of Advertising Research, International Journal of Advertising, and Journal of Targeting, Measurement and Analysis for Marketing. He received a B.A. degree from Franklin College in Indiana and a Master of Science degree from the University of Pittsburgh.

Edward Yeh Chief Technology Officer 

Edward oversees all technology efforts for Target Data, leading the company’s development of a new suite of solutions, including a scalable campaign marketing system, cloud-based services designed for faster and more streamlined processes, and an automated dashboard system. He brings over 16 years of experience in data technology, holding leadership positions such as Director of Data Services for Fox Interactive Media and Sr. Director of Data Services for MyLife.com. He also directed key database projects at companies like Networked Insights and St. Jude Medical. He received a B.S. in Engineering from the University of California, Santa Barbara.

Jennifer Strojin Senior Vice President 

Jennifer oversees the Client Services Team and is responsible for client relationships and deliverables, onboarding campaigns, addressable media planning and execution, as well as overall client satisfaction.  Jennifer has been instrumental in the growth of Target Data and the driving force in helping clients grow their revenue, footprints, and customers.  Prior to Target Data, she held various marketing positions inside SIRVA for Allied and North American Van Lines, a worldwide leader in corporate relocation services. Jennifer brings over 10 years of marketing experience to Target Data. She is a graduate of Miami University of Ohio.