Heather is responsible for executing customer insights and strategy for Target Data driving revenue growth. Heather has built her career on rapid revenue impact while structuring organizations for longer-term success holding positions in multi-channel marketing data and analytics and technology. Prior to Target Data, she led teams of up to fifty contributors in growing revenue for organizations like Infogroup/Yes Lifecycle Marketing, Equifax Direct Marketing Services, eBay Enterprise, and DoubleClick. Heather specializes in selling large-scale multi-million dollar, multi-year engagements through data, analytics, hosted and installed technology, and strategic insights. She received a B.S. Communications from Emerson College in Boston and an M.A. Global Marketing from Emerson College in Brussels Belgium.
Rachel is approaching 20 years of experience developing and implementing customer database solutions and marketing analytics applications. Rachel’s domain expertise includes retail, finance, gaming, manufacturing, and automotive. Strategically, advancing customer engagement has occupied her career focus. Rachel particularly enjoys utilizing marketing technologies to optimally engage the direct consumer. Rachel has presented at many conferences, including Gartner and IBM, and has been a guest lecturer at Wharton School of Business. She earned her B.A. from Bucknell University and also studied at Oxford University’s Advanced Studies Program.