Executive Team

Ross Shelleman Founder, CEO 

Ross co-founded Target Data in 2007, and is responsible for overall company strategy and operations. Throughout his career, Ross has held various Senior Business Development positions in technology, healthcare, and managed services. Ross has invested in multiple franchise businesses including locations for PODS and 1-800-GOT-JUNK? He is also an active angel investor and serves on a handful of early stage company advisory boards. A native of Philadelphia, Pennsylvania, Ross holds a B.A. degree from Franklin and Marshall College and has attended The University of Chicago Booth School for Business Executive Education program. Additionally, he is a member of the Economic Club of Chicago and The Joffrey Ballet Board of Directors. He also is a graduate of The Chicago Council on Global Affairs two-year Emerging Leader Program.

Michael Mathias President

Michael joined Target Data as Chief Strategy Officer in 2016, and was promoted to President in 2017. Over the course of his 25-year career, he has been involved with several very successful growth businesses focused on enterprise-wide, direct to consumer marketing serving Fortune 500 companies. Just prior to Target Data, Michael served as Managing Director of FindLaw, a Thomson Reuters business, where he provided the leadership to grow FindLaw and expand its market position across the globe.

His other recent roles have included serving as Chief Commercial Officer at a private equity-backed marketing agency roll-up, as General Manager, Global Strategy Executive for Acxiom’s $400 million business unit responsible for financial services markets, and more than 14 years at Merkle in various executive roles including EVP of Agency Services. He was an original member of the Merkle executive team that grew the business from less than $10 million to over $250 million.

Michael has had full leadership and management responsibilities for many businesses, initiated and executed mergers and acquisitions, integrated national and international offices, and launched enterprise business development, client service and agency strategies. He received his bachelor’s degree in English from Occidental College and his Master of Business Administration from the Carey Business School at Johns Hopkins University.

Marshall Gibbs Chief Operating Officer 

Marshall has guided the overall operational strategy of Target Data since 2010. Prior to Target Data, Marshall was Chief Technology Officer at Targetbase, an Omnicom agency where he led the design and implementation of multi-channel integrated marketing solutions for Fortune 100 clients. He also served as CTO and CIO at Information Resources, Inc., where he developed a new core technology offering, directed all IT infrastructure, applications development, program portfolios, and product/service offering development, and served as GM for the company’s Loyalty Analytics business. Marshall is an author of numerous patents in transportation and data science for analytics and has been awarded over 24 patents in the United States. He is a graduate of the University of Florida with degrees in Computer Systems and an M.B.A.

Scott Bailey EVP, Strategy & Analytics

Scott is responsible for insight generation, program/product development, and program measurement. His expertise includes marketing strategy, targeting and segmentation, as well as experimental design, forecasting and modeling. Prior to Target Data, he served as EVP, Strategy and Analytics at Targetbase where he led Solution and Product Development, and created the firm’s Customer Relationship Value (CRV) approach to relationship marketing and management. As President of M/A/R/C Research, he developed the firm’s Assessor®-based series of analytical frameworks. Scott has published several articles on marketing strategy and analytics in the Journal of Advertising Research, International Journal of Advertising, and Journal of Targeting, Measurement and Analysis for Marketing. He received a B.A. degree from Franklin College in Indiana and a Master of Science degree from the University of Pittsburgh.

Dave Cameron VP, Analytics 

Dave leads Target Data’s Analytics and Business Insights team, and is responsible for innovating new data-driven strategies, enhancing analytics frameworks and maximizing visualization tools. He brings over 20 years of leadership experience in data analysis, holding key positions at Nielsen, Merkle and Ameritech. Prior to joining Target Data, he served as Vice President of Data Science at Nielsen, where he championed a data-driven culture and led a team of data analysts that focused on advancing analytics to drive marketing strategies across all channels. He received a B.S. in Applied Mathematics and Computer Science from the University of Detroit Mercy and a Master of Science degree in Applied Statistics from The Ohio State University.

Jennifer Strojin VP, Client Services

Jennifer oversees the Client Services Team and is responsible for client relationships and deliverables, onboarding campaigns, addressable media planning and execution, as well as overall client satisfaction.  Jennifer has been instrumental in the growth of Target Data and the driving force in helping clients grow their revenue, footprints, and customers.  Prior to Target Data, she held various marketing positions inside SIRVA for Allied and North American Van Lines, a worldwide leader in corporate relocation services. Jennifer brings over 10 years of marketing experience to Target Data. She is a graduate of Miami University of Ohio.

Edward Yeh VP, Technology 

Edward oversees all technology efforts for Target Data, leading the company’s development of a new suite of solutions, including a scalable campaign marketing system, cloud-based services designed for faster and more streamlined processes, and an automated dashboard system. He brings over 16 years of experience in data technology, holding leadership positions such as Director of Data Services for Fox Interactive Media and Sr. Director of Data Services for MyLife.com. He also directed key database projects at companies like Networked Insights and St. Jude Medical. He received a B.S. in Engineering from the University of California, Santa Barbara.


Richard Branson

Sir Richard Branson is an English business magnate, investor and philanthropist. He founded the Virgin Group, which controls more than 400 companies. Richard has dozens of business ventures based in the U.K., America and Australia, including financial services firm Virgin Money and Virgin airlines.

Lon Chow

Lon Chow is a venture investor with over 18 years of investing experience in software and software-enabled businesses across a variety of industries throughout the U.S. In his current role, Lon is a general partner with Apex Venture Partners, an early stage venture capital firm based in Chicago.