Advanced TV

Utilize customer data to transform your television advertising.

What is Advanced TV?

Advanced TV enables marketers to optimize reach and influence today’s hyper-connected consumer. Marketers can serve the most relevant advertising targeting specific households. TV is finally addressable.

AdvancedTV Solutions

CONNECTED TV

Connected TV is the ability to deliver targeted ads to specific households via TVs and devices connected to the internet.

Includes providers such as:

ADDRESSABLE TV

Addressable TV is the ability to deliver targeted ads to specific households via cable, satellite and set-top boxes.

Includes providers such as:

HOW IT WORKS

1. Customer Data Is The Key To Success

Target Data leverages insights from your customer and transactional data to develop a best prospect model that aligns with your unique business needs.

2. Match Your Audience

Best prospects are matched directly with a roster of Addressable and Connected TV providers.

3. Campaign Launch

Target Data coordinates campaign details and creative transfer directly with providers. Ads are only shown to high-value best prospects.

4. Measure & Learn

Target Data measures campaign performance and reports on the following: Incremental sales lift, frequency, network-level delivery, daypart delivery, site-lift, and market penetration at zip code level.  A full audience profile with over 1,000 demographic and behavioral attributes is also provided.

BENEFITS

Improved targeting/ less waste

Audience discovery/planning insights

More optimized media plan

Improved measurement

Ongoing optimization throughout the life of campaigns

ADVANCED TV INVENTORY

PLUS MANY MORE