The Power to Transform Your Marketing Campaigns
Data science informs all of our understanding, planning, and execution to reach the right person at the right time. We use many forms of applied analytics including lifecycle analysis, targeting models, profiling, and deep marketing program analysis to deliver insights that will transform your campaign effectiveness. That means you spend less money on media, not more.
Analytics Tied to Business Goals and Outcomes
Move from description (“What has happened?”) to prescription (“What next?”) – and start seeing results.
Measuring Impact Beyond Channel
While it remains important to understand the effectiveness of each media type, it’s considerably more impactful to reveal the optimal combination of media that best influences results.
Our attribution methodology, using advanced lift experiments, is a decision-making framework guided by analytics that moves beyond clicks and likes in favor of sales outcome.