Case Study: The Chicago Fire
“Target Data helped the Chicago Fire identify 100,000 people most likely to become customers. Results for a particular season ticket promotion were 35% higher than the year before.”
MIKE ERNST SVP of Ticket Sales & Marketing, The Chicago Fire
BUSINESS CHALLENGES The Chicago Fire aimed to increase both single game and season ticket sales for the upcoming season, with a special interest in reaching previously untapped groups. STRATEGIC APPROACH Using insights from their customer data, we were able to find new individuals with a high likelihood of becoming a fan. We then executed people-based campaigns designed to increase conversions and drive revenue.
The Chicago Fire Soccer Club are Major League Soccer’s franchise in the Windy City. Playing just outside of Chicago at the club’s soccer-specific stadium, Toyota Park in Bridgeview, IL, the Chicago Fire are one of MLS’ top club’s of all-time.