Case Study: THE CHICAGO FIRE

“Target Data helped the Chicago Fire identify 100,000 people most likely to become customers. Results for a particular season ticket promotion were 35% higher than the year before.”

MIKE ERNST
SVP of Ticket Sales & Marketing, The Chicago Fire

BUSINESS CHALLENGES

The Chicago Fire aimed to increase both single game and season ticket sales for the 2017 season, with a special interest in reaching previously unreached groups.

STRATEGIC APPROACH

Using insights from their customer data, we were able to find new individuals with a high likelihood of becoming a fan. We could then execute people based campaigns designed to increase conversions and drive revenue.

The results?

The Chicago Fire Soccer Club are Major League Soccer’s franchise in the Windy City. Playing just outside of Chicago at the club’s soccer-specific stadium, Toyota Park in Bridgeview, IL, the Chicago Fire are one of MLS’ top club’s of all-time.