Case Study: The RoomPlace

“Target Data helped us lift sales 15% at three stores with the lowest mattress sales in the company, using a combination of online and offline advertising.”
Cara Wallace
Vice President of Marketing, The RoomPlace

Tired of not knowing the exact impact of every marketing dollar spent, The Roomplace desired to implement a true people-based,  addressable marketing strategy.


A robust test and learning strategy was utilized to test audience, offer, and creative. Measurement was done at the customer level through the utilization of a control group. Campaigns only take credit for incremental revenue it generates.


The RoomPlace is headquartered in Lombard, Illinois and has served Chicago and greater Indianapolis since 1912. With 24 stores across Chicago and Indianapolis, The RoomPlace prices its rooms so you can get it all, for less.

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