Case Study: VERSACE

“Target Data delivered a 3,300 person increase in foot traffic and a 35% increase in in-store and online sales.”

Marti Crampshee
VP Marketing, Versace USA

BUSINESS CHALLENGES

Versace needed to target people who are most likely to buy their products online and in-store. The brand also needed to measure online and in-store purchases generated from these data-driven marketing campaigns in order to make their budget go farther through highly effective spending.

STRATEGIC APPROACH

Target Data analyzed the brand’s previous purchase data to understand their customers then used advanced analytics to build a lookalike models to identify their best prospect audience.

Founded in 1978 in Milan, Gianni Versace SpA is one of the leading international fashion design houses and a symbol of Italian luxury worldwide.