The Siloed Approach to Marketing is On Its Last Legs

The Siloed Approach to Marketing is On Its Last Legs

The traditional approach to marketing looks at creative, media, and strategy in silos. You hire an agency to handle branding and creative production and then hand it over to a different agency that plans media and execute buys. The data and analytics for targeting...
A Message From Our CEO

A Message From Our CEO

Target Data is working hard to help our clients and partners adapt their media strategies to the rapid changes brought on by COVID-19. For all companies today, the safety and well-being of our fellow citizens must be of the utmost concern. Now is the time for every...
5 Questions Your Marketing Strategy Should Be Answering

5 Questions Your Marketing Strategy Should Be Answering

Not all consumers are great prospects for your brand. An effective marketing strategy leverages first-party data to understand the opportunity within your customer base and drive all marketing efforts. It should also revolve around answering these 5 key questions: #1:...
The Benefits Of Utilizing A Managed CDP

The Benefits Of Utilizing A Managed CDP

A few years back, Forbes and Forrester contributor, Melissa Parrish, heralded people-based marketing as the next “gold standard” for marketing practices – and she was right. Now, people-based marketing is here and enabling brands to focus their attention on what...