Stop Obsessing About CPM

Stop Obsessing About CPM

Too many advertisers erroneously base their marketing decisions on the cost per thousand impressions (CPM) of different channels. Why is the CPM different for different channels? It’s not because the actual cost of executing advertising in certain channels is more...
Facebook Privacy Update

Facebook Privacy Update

Written By Joe Lavan – VP Digital Strategy, Target Data User privacy and how brands can utilize data has been a dominant topic not just in tech, but front-page news across the country. While there are whispers of a repeal or at least a loosening of policy –...