Facebook Privacy Update

Facebook Privacy Update

Written By Joe Lavan – VP Digital Strategy, Target Data User privacy and how brands can utilize data has been a dominant topic not just in tech, but front-page news across the country. While there are whispers of a repeal or at least a loosening of policy –...
Sales Grow When Consumers are in Power

Sales Grow When Consumers are in Power

This is the third post in a series where we discuss Modern Consumers, what it means for today’s brands and the role of customer data in creating a people-based marketing strategy. The advent and availability of the Internet forever altered who held the power in a...
What is a Modern Consumer?

What is a Modern Consumer?

This is a second post in a series where we discuss Modern Consumers, what it means for today’s brands and the role of customer data in creating a people-based marketing strategy. We’ve addressed why it’s important to engage with Modern Consumers today....