4 Key Takeaways From AdExchanger’s Industry Preview

4 Key Takeaways From AdExchanger’s Industry Preview

Top marketing executives from brands, agencies, tech companies and more kicked off the year at AdExchanger’s Industry Preview in New York. They shared their thoughts on how the advertising and marketing technology industry is continuously evolving, and what marketers...
Stop Obsessing About CPM

Stop Obsessing About CPM

Too many advertisers erroneously base their marketing decisions on the cost per thousand impressions (CPM) of different channels. Why is the CPM different for different channels? It’s not because the actual cost of executing advertising in certain channels is more...
Facebook Privacy Update

Facebook Privacy Update

Written By Joe Lavan – VP Digital Strategy, Target Data User privacy and how brands can utilize data has been a dominant topic not just in tech, but front-page news across the country. While there are whispers of a repeal or at least a loosening of policy –...
Addressable TV is the Future of TV Advertising

Addressable TV is the Future of TV Advertising

This past week, Marshall Gibbs, COO of Target Data, and Craig Berkley, Head of Revenue, TV for LiveRamp, presented on the advantages and evolution of Addressable TV and its benefits in spending marketing budgets smarter.  Together at Furniture Marketing Group’s 2018...