A Message From Our CEO

A Message From Our CEO

Target Data is working hard to help our clients and partners adapt their media strategies to the rapid changes brought on by COVID-19. For all companies today, the safety and well-being of our fellow citizens must be of the utmost concern. Now is the time for every...
5 Questions Your Marketing Strategy Should Be Answering

5 Questions Your Marketing Strategy Should Be Answering

Not all consumers are great prospects for your brand. An effective marketing strategy leverages first-party data to understand the opportunity within your customer base and drive all marketing efforts. It should also revolve around answering these 5 key questions: #1:...
The Benefits Of Utilizing A Managed CDP

The Benefits Of Utilizing A Managed CDP

A few years back, Forbes and Forrester contributor, Melissa Parrish, heralded people-based marketing as the next “gold standard” for marketing practices – and she was right. Now, people-based marketing is here and enabling brands to focus their attention on what...
4 Key Takeaways From AdExchanger’s Industry Preview

4 Key Takeaways From AdExchanger’s Industry Preview

Top marketing executives from brands, agencies, tech companies and more kicked off the year at AdExchanger’s Industry Preview in New York. They shared their thoughts on how the advertising and marketing technology industry is continuously evolving, and what marketers...
Stop Obsessing About CPM

Stop Obsessing About CPM

Too many advertisers erroneously base their marketing decisions on the cost per thousand impressions (CPM) of different channels. Why is the CPM different for different channels? It’s not because the actual cost of executing advertising in certain channels is more...