Modern Consumers Part 2: What is a Modern Consumer?

Modern Consumers Part 2: What is a Modern Consumer?

This is a second post in a series where we discuss Modern Consumers, what it means for today’s brands and the role of customer data in creating a people-based marketing strategy. We’ve addressed why it’s important to engage with Modern Consumers today....
Engaging Modern Consumers Grows Your People-Based Strategy

Engaging Modern Consumers Grows Your People-Based Strategy

This is first in a series where we discuss Modern Consumers, what it means for today’s brands and the role of customer data in creating a people-based marketing strategy. Best Practices for Engaging The Modern Consumer Brands everywhere are anxious to understand the...