CEOs: The Three Most Important Questions To Ask Your Marketing Team
Marketers often talk about the three ‘M’s of marketing: market, media and message — however, a fourth ‘M’ often comes to mind: mission. As CEOs, you often need to remind marketers why they’re marketing a product or service in the first place. Without a higher purpose they will never hit the appropriate target — or rather, the appropriate customer.
Authored by Target Data CEO Ross Shelleman, this whitepaper offers a unique approach that enables any CEO to:
- Challenge your marketers’ assumptions
- Achieve alignment between your company’s marketing and mission
- Encourage marketing to focus on long-term returns instead of short-term metrics