CEOs: The Three Most Important Questions To Ask Your Marketing Team

Whitepaper

CEOs-3-questions-to ask-your-marketing-teamMarketers often talk about the three ‘M’s of marketing: market, media and message — however, a fourth ‘M’ often comes to mind: mission. As CEOs, you often need to remind marketers why they’re marketing a product or service in the first place. Without a higher purpose they will never hit the appropriate target — or rather, the appropriate customer.

Authored by Target Data CEO Ross Shelleman, this whitepaper offers a unique approach that enables any CEO to:

  • Challenge your marketers’ assumptions
  • Achieve alignment between your company’s marketing and mission
  • Encourage marketing to focus on long-term returns instead of short-term metrics

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