CHICAGO — Target Data, the data-driven marketing innovator, today announced that The Chicago Fire Soccer Club has chosen Target Data to define the strategy and execute the majority of their direct response marketing both online and offline.

“Target Data will enable us to be highly targeted in the way we communicate to fans and drive ticket sales,” said Atul Kholsa, general manager of The Chicago Fire  “Target Data’s targeting platform, combined with their execution services, will let us fully harness the power of our customer data in a strategic way.”

Target Data will leverage The Chicago Fire’s fan data to develop and execute marketing strategy.  Target Data’s platform will enable precision targeting and allow campaigns to be measured at the household level both on- and offline.

“We are thrilled to work with The Chicago Fire on their marketing efforts,” said Ross Shelleman, CEO of Target Data. “We will work with them across all marketing areas, including strategy, direct mail, social, and programmatic.  They have a terrific fan base and their fan data is an untapped resource.”

About Chicago Fire

The Chicago Fire Soccer Club are Major League Soccer’s franchise in Chicago, playing just outside of the city at the club’s stadium, Toyota Park in Bridgeview, IL, the Chicago Fire are one of MLS’ top clubs of all-time. Having won the MLS Cup in their inaugural 1998 season, the club has been in the league championship match three times, qualified for the playoffs 12 out of 16 seasons and won the Lamar Hunt U.S. Open Cup four times — more than any other MLS club.

About Target Data, Inc.

Target Data combines a marketing optimization platform with data driven campaign execution to quickly identify, attract and keep your highest value customers. Target Data’s customers include hundreds of leading firms in banking, insurance, retail, DIY, moving and storage, and telecommunications.

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