Discover how we converted more prospects to buyers through our data-driven marketing solution.

Challenge

A leading financial and insurance group needed to drive conversions on their Home and Auto insurance products at a benchmark CPL. The marketer had higher than average incomplete quote forms on their website and wanted to target both consumers that had started, but not completed providing quote information. Additionally, new qualified prospects were needed to meet overall company goals.

Solutions

Target Data used its proprietary targeting analytics combined with a precision marketing solution to identify and re-engage users that started a quote form for the group’s home and auto insurance products.

For prospects, Target Data monitored and identified new home listings through print and online channels to create a precise pre-mover segment. This allowed the insurance group to reach a highly-qualified target audience showing considerable interest towards their insurance products.

The campaign was further optimized through:

  • Geo Performance
  • Creative Performance
  • Segment Level Analysis

Results

  • Converted at 98% over the CPL goal
  • Drove 50% of the landing page traffic for the Home Insurance campaign
  • Generated 48% of quote from starts for the campaign

Current Project

Target Data provides analysis and strategy for ongoing optimization of pre-mover marketing campaigns.

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