CHICAGO — March 15, 2019 – Target Data, a leader in people-based marketing, announces that GarageExperts, a quality garage enhancement solutions company, is deploying Target Data’s people-based marketing solution to leverage their customer data to engage with their best customers and prospects.
GarageExperts specializes in custom garage cabinets, epoxy garage flooring and organizational products. Target Data will be responsible for implementing a people-based, data-driven marketing approach across both online and offline channels at the corporate and individual franchise levels. Target Data’s Marketing Intelligence Platform will utilize GarageExperts’ customer data to target specific people, not broad-based audiences or segments.
“GarageExperts is the largest epoxy flooring company in the United States. We are excited to help them continue to grow. GarageExperts’ franchisees now have an incredible competitive advantage. We are using their customer data to drive highly targeted media execution in a true omni-channel fashion. Our people-based solution will allow all campaigns to be more efficient and we will be able to tie all media spend to revenue. This is a game changer,” said Ross Shelleman, CEO of Target Data.
Target Data’s solution will drive GarageExperts’ corporate marketing strategy and individualized programs for their franchise owners. Media execution spans across Paid Search, Paid Social, Direct Mail, Programmatic Digital and soon Connected TV.
“I had worked with Target Data in the past, so bringing them to GarageExperts was an easy decision. The competitive advantage franchise organizations have when they adopt a people-based solution is incredible. Our marketing strategy now rivals companies three times our size. The ability to target individuals and measure everything against revenue is so powerful,” said GarageExperts’ Franchise Director, Alfredo Miro.