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One-To-One Marketing With A 90-Degree View Of the Consumer

One-to-one is the pinnacle of marketing. Today, marketers can purchase – and activate – just about any combination of demographic, affinity, creditworthiness, intent, interest and past purchase data they want. But marketers shouldn’t assume that without a 360-degree...

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Think Skinny, Not Just Big Data

Oct 5, 2015 | by Scott Bailey

For many retailers, developing a marketing database can be a daunting task. Your vision is a single source of data that’s accessible to manage, analyze and report customer interactions.

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Why Start-Ups Must ‘Play Up’

Sep 24, 2015 | by Ross Shelleman

5 key steps that CEOs of emerging companies need to “Play Up” or risk falling down by thinking small – A Virgin Entrepreneur Series

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