The RoomPlace & Target Data Present: Leverage Your Customer Data to Grow Your Revenue
Leveraging customer data enables retailers to embrace a people-based marketing strategy. Find out how Chicago-based furniture retailer The RoomPlace utilizes their customer data to target actual people, not audiences or segments.
Join Cara Wallace of The RoomPlace and Jennifer Strojin and Laura Ziemer of Target Data as they discuss how The RoomPlace leveraged their customer data to grow their business through a people-based approach and generate over 800% in incremental ROI.
WHAT YOU WILL LEARN:
- What people-based marketing is
- How The RoomPlace leveraged their data to measure and maximize every marketing dollar both online and offline
- How to make your customer experience more personalized
- How to target specific people, not audiences or segments
Vice President of Marketing,
Cara is the Vice President of Marketing for The RoomPlace. She is responsible for leading all aspects of marketing including campaign development, creative direction, and implementation of all marketing activities. Cara previously served as the Director of Marketing for National Retail at Brightstar, working with many of the top retail brands including Target, Best Buy, and Walmart.
Vice President of Client Services,
Jennifer is VP of Client Services at Target Data. She’s responsible for overall client satisfaction, involved in all aspects of media planning and execution. Jen works intimately with Target Data’s entire client base, helping them to grow revenue and market smarter. Jen also leads Target Data’s digital marketing efforts and is an expert in programmatic media buying. Prior to Target Data Jen held various marketing roles for SIRVA corporation.
Laura is a Strategy Director at Target Data. She partners with clients to deliver data-driven strategies that drive engagement and incremental revenue. Laura devises audience development strategies that are pivotal to client’s achieving their business goals. Prior to Target Data, Laura held many positions for Quicksilver and Closerlook, Inc.