If you’re not using your customer data to drive your marketing strategy, you’re at a competitive disadvantage.
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In today’s world, brands are inundated with various pitches on how to market smarter. The term ‘data-driven’ is everywhere and marketing software often makes promises that rarely come true. The single most effective strategy that brands need to implement is leveraging their own data (first-party data). Due to the advances in how media is now purchased, placing first-party data at the center of a marketing strategy has never been more powerful.