CHICAGO – Data-driven marketing services firm Target Data has hired a new chief strategy officer to lead the company’s aggressive growth into new markets with expanded omnichannel solutions.
Industry veteran Michael Mathias, a former executive at Acxiom and Merkle, brings 25 years of experience in growth strategy, database and digital marketing, and customer relationship management. Mathias will oversee company strategy, sales and marketing at Chicago-based Target Data, which has grown 100 percent over the past 12 months.
Mathias’ deep industry knowledge and experience in accelerating high-growth companies will help Target Data continue to build on its recent momentum, which includes the launch of expanded capabilities that unite online and offline data sources to acquire and retain customers across channels.
“I am thrilled to welcome Michael to our senior management team,” said Ross Shelleman, CEO, founder and president of Target Data. “He has a proven track record holding leadership positions in some of the leading marketing service providers. We created this role because we’re constantly innovating to further improve our clients’ results. The industry is not standing still, and Michael’s experience will help us continue to enhance our lines of service, ultimately helping our clients grow their businesses.”
Founded in 2007, Target Data has recently invested heavily in new product development and a more robust go-to-market strategy. The company’s sophisticated targeting platform merges clients’ first-party data with third-party household data to help clients understand who are their most valuable customers. Modeling is then used to identify prospect audiences that are then activated through cross-channel marketing campaigns, including direct mail, email, programmatic display and mobile.
“Target Data is perfectly positioned at the intersection of big data, marketing technology, analytics and execution,” Mathias said. “With the proliferation of data and the real-time needs of consumers, we have a very real and immediate opportunity to not only grow the company, but impact marketing efficiency and results for our clients in industries ranging from luxury goods to sports teams. Because of this potential, I’m very excited to join the dynamic team at Target Data.”
Before joining Target Data, Mathias served as managing director of FindLaw, a Thomson Reuters company. Earlier in his career, he held senior executive positions at Acxiom and Merkle, both leaders in enterprise data and analytics. Mathias earned a bachelor’s degree in English from Occidental College and a master’s of business administration degree from the Carey Business School at Johns Hopkins University.
About Target Data
Target Data is the preferred marketing partner of mid-size companies that need to find actionable opportunities in their data and maximize ROI through highly-targeted data analysis and campaign execution. When companies want to connect with more and better customers and leverage their data as a strategic asset, they trust Target Data to help them achieve this goal. This is accomplished by providing a data-driven solution for their addressable marketing channels, and providing the outputs, reporting, and optimization to grow their business in a way that’s hands-on, collaborative, and focused on results.
For more on Target Data’s offerings and career opportunities, visit tdrebuild.wpengine.com.