We deliver exceptional results powered by our proprietary CDP

We think about paid media differently. It’s not about a single channel but the combinations that work together. Once your highest-value customers and prospects are identified, we develop an ongoing test and learn strategy across all relevant channels.  Spend is optimized based on real results and measured collectively.

PROGRAMMATIC DISPLAY

Reach high-value consumers in real-time, on any device

Our Approach: We leverage your customer data to serve targeted display ads as part of an omnichannel addressable media strategy tailored to drive your specific business objectives. All our programmatic display efforts are optimized in real-time to ensure cost-effectiveness.

ADVANCED TV

Transform your approach to television through Addressable & Connected TV.

TV advertising is finally targeted and measurable. Through Advanced TV, advertisers can now target specific households, which allows for precision measurement. Specific high-value audiences can be reached either through traditional satellite providers or streaming services.

HOW IT WORKS

LEVERAGE CUSTOMER DATA

Target Data leverages the same insights from our CDP that define your best customers and prospects.

MATCH YOUR AUDIENCE

Best prospects are matched directly with a roster of Connected and Addressable TV providers.

CAMPAIGN LAUNCH

Target Data coordinates campaign details and creative transfer directly with providers. Ads are only shown to high-value best prospects.

MEASURE & LEARN

Target Data measures campaign performance and reports on the following: Incremental sales lift, frequency, network-level delivery, daypart delivery, site-lift, and market penetration at zip code level.

DIRECT MAIL & OTHER OFFLINE MEDIA

Enhance & support your digital efforts to amplify results.

Offline media channels are an integral component to most media strategies. 

  • Direct Mail execution of postcards, catalogs, letters, etc. Pieces can be customized for offer, geography, product, market and more.
  • Programmatic Direct Mail is used to target a consumer offline with a direct mail piece after they visited your website but did not convert.
  • Out-of-Home (OOH) offers new technologies, new formats and more creative thinking to help further enhance brand awareness and support targeted campaigns. Additionally, we offer Programmatic Digital Out-of-Home (DOOH) for more automated and dynamic experiences.

Ready To Learn More?

Talk to our experts now to see how people-based marketing can grow your business