CHICAGO – March 19, 2019 – Target Data, a leading provider of people-based marketing solutions, is pleased to announce the addition of digital marketing expert, Amanda Plewes as their new Director of Search & Online Acquisition. Plewes will work to drive innovative paid search strategies and optimizations for Target Data’s clients.

“I am thrilled to join Target Data.  As search becomes more data-driven, Target Data is at the forefront of utilizing first-party data for search. I look forward to continuing to innovate and drive value for our clients,” said Plewes.

Experienced in eCommerce and Digital Marketing, Plewes will be a key player in helping clients drive incremental revenue through paid search, display, conversion rate optimization and SEO.

Plewes previously was responsible for digital marketing at PODS and has helped create digital marketing solutions for leading brands such as Chick-fil-A, The Home Depot, Seabourn Cruises, Advance Auto Parts, GoRVing, Chuck E Cheese and more.

“I am excited to have Amanda on board. As we continue to grow and invest in paid search, she is the perfect person to lead these efforts. As search becomes more addressable through the use of first-party data, we are going to continue to invest heavily in talent and infrastructure,” said CEO, Ross Shelleman.