CHICAGO – March 13, 2019 – Target Data, a leading provider of people-based marketing solutions, is pleased to announce the hiring of experienced sales and marketing executive, Lane Yard, as Vice President of Business Development. Yard will work directly with Ross Shelleman, Chief Executive Officer, to focus on customer acquisition and growth for Target Data.
“Target Data allows companies to maximize their marketing dollars by quickly deploying a people-based marketing solution. This solution allows targeting to be done at the actual consumer level not by audience or segments. Target Data’s solution allows companies to quickly harness the power of their customer data without an investment in software and technology. I am excited to be on board,” said Yard.
Prior to joining Target Data, Yard served as Director of Business Development at Harte Hanks, where he focused on driving innovative solutions for financial services and insurance companies.
“I am thrilled to have Lane join our team. He has a long track record in the industry and brings a wealth of knowledge to Target Data. He understands how valuable data is and works to help clients understand how to leverage it,” said Shelleman.