Analytics Expert to Address North American Home Furnishings Association Retailers

CHICAGO – December 7, 2015 — Target Data’s Executive Vice President of Strategy and Analytics Scott Bailey will speak at North American Home Furnishings Association’s Retailer Resource Center in Las Vegas, the west’s only major home furnishings market, in January of 2016.

Date:  Wednesday, January 27, 2016

Time: 3:30pm

Location: NAHFA Retailer Resource Center, Las Vegas

Topic: Don’t Bet on Marketing Database ROI

Developing a marketing database can be a daunting task. Plus, once in place, there is no guarantee that the database will be used or can produce a meaningful ROI. Don’t bet on that ROI. There may be little reason to plow $1M or more into enterprise-wide systems when most of the targeting and analytics that are desired can be achieved with far less investment.  Getting this up and running first can be less daunting, less expensive, and serve as the proving ground for ROI. The secret to success is staying focused.

NAHFA Retailer Resource Center – Las Vegas

From the latest in technology to business consulting services, to in-store financing solutions and business-building seminars, the NAHFA Retailer Resource Center brings together dozens of business service providers all eager to help you revitalize your operations. Las Vegas Market is the only major home furnishings market in the west and is the fastest growing gift and home décor market in the country. This unique offering draws tens of thousands of buyers twice a year from 50 states and 76 countries, with a heavy concentration on western buyers who do not attend markets in the East.