People-Based Marketing: Top 5 Reasons Mid-Market Companies Have the Advantage
A true people-based approach is possible when simplicity trumps complexity and the consumer is at the center of every decision.
Unencumbered by complexity, mid-market organizations have the ability to leapfrog even Fortune 500 organizations in their approach to data-driven marketing. The following five themes should guide any organization’s marketing journey.
YOU WILL LEARN:
- How to leverage your customer data to implement a People Based marketing strategy
- Why media is a commodity
- Why marketing should start and end with people, not media
- How to simplify data-driven marketing by getting back to the basics
- How to stay ahead of addressable media trends, and your competition