People-Based Marketing: Top 5 Reasons Mid-Market Companies Have the Advantage


A true people-based approach is possible when simplicity trumps complexity and the consumer is at the center of every decision.

Unencumbered by complexity, mid-market organizations have the ability to leapfrog even Fortune 500 organizations in their approach to data-driven marketing. The following five themes should guide any organization’s marketing journey.


  • How to leverage your customer data to implement a People Based marketing strategy
  • Why media is a commodity
  • Why marketing should start and end with people, not media
  • How to simplify data-driven marketing by getting back to the basics
  • How to stay ahead of addressable media trends, and your competition

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