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Stop Obsessing About CPM

Too many advertisers erroneously base their marketing decisions on the cost per thousand impressions (CPM) of different channels. CPM is different for different channels, not because the cost of executing advertising in certain channels is more expensive than others. It’s because the efficiency of a single impression is greater in certain channels.

ConnectedTV in 2018: Important Opportunities for Marketers

There has been a surge in consumers who view content through ConnectedTV devices like Apple TV, Roku, Google Chromecast, smart TVs and video game consoles. This year alone, 168.1 million viewers in the U.S. switched from Traditional TV to Connected TV devices. In this...

Facebook Privacy Update

Written By Joe Lavan - VP Digital Strategy, Target Data User privacy and how brands can utilize data has been a dominant topic not just in tech, but front-page news across the country. While there are whispers of a repeal or at least a loosening...

Addressable TV is the Future of TV Advertising

This past week, Marshall Gibbs, COO of Target Data, and Craig Berkley, Head of Revenue, TV for LiveRamp, presented on the advantages and evolution of Addressable TV and its benefits in spending marketing budgets smarter.  Together at Furniture Marketing Group’s 2018...