Resources

Blog. Webinars. Whitepapers. Press Releases.

[
The Benefits Of Utilizing A Managed CDP

The Benefits Of Utilizing A Managed CDP

A few years back, Forbes and Forrester contributor, Melissa Parrish, heralded people-based marketing as the next “gold standard” for marketing practices - and she was right. Now, people-based marketing is here and enabling brands to focus their attention on what...

Target Data Expands To Tampa Bay Area

Target Data Expands To Tampa Bay Area

CHICAGO – May 9, 2019 - Target Data, a leader in People-Based Marketing, announced the opening of a Tampa Bay area office.  The new office in Lakeland Florida will allow Target Data to further service its rapidly growing Tampa area client base. “The decision to...

4 Key Takeaways From AdExchanger’s Industry Preview

4 Key Takeaways From AdExchanger’s Industry Preview

Top marketing executives from brands, agencies, tech companies and more kicked off the year at AdExchanger’s Industry Preview in New York. They shared their thoughts on how the advertising and marketing technology industry is continuously evolving, and what marketers...

Stop Obsessing About CPM

Stop Obsessing About CPM

Too many advertisers erroneously base their marketing decisions on the cost per thousand impressions (CPM) of different channels. CPM is different for different channels, not because the cost of executing advertising in certain channels is more expensive than others. It’s because the efficiency of a single impression is greater in certain channels.