In The News

Addressable TV is the Future of TV Advertising

This past week, Marshall Gibbs, COO of Target Data, and Craig Berkley, Head of Revenue, TV for LiveRamp, presented on the advantages and evolution of Addressable TV and its benefits in spending marketing budgets smarter.  Together at Furniture Marketing Group’s 2018...

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Why Identity Resolution is Critical to Retailer Survival

The US retail industry is facing headwinds, due in part to consumers’ growing preference for shopping online. Department store sales in May fell 1% from April, Kiplinger projects only 2% in-store sales growth for the rest of 2017, and a number of retailers are now at...

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3 Tactics For Understanding The Modern Consumer

It's safe to say that the internet has changed the advertising industry in a drastic way; allowing consumers to generate content for other consumers to read about opinions and experiences with products and services. So, now that the consumer is in the driver’s seat...

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One-To-One Marketing With A 90-Degree View Of the Consumer

One-to-one is the pinnacle of marketing. Today, marketers can purchase – and activate – just about any combination of demographic, affinity, creditworthiness, intent, interest and past purchase data they want. But marketers shouldn’t assume that without a 360-degree...

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