In The News

3 Tactics For Understanding The Modern Consumer

It's safe to say that the internet has changed the advertising industry in a drastic way; allowing consumers to generate content for other consumers to read about opinions and experiences with products and services. So, now that the consumer is in the driver’s seat...

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One-To-One Marketing With A 90-Degree View Of the Consumer

One-to-one is the pinnacle of marketing. Today, marketers can purchase – and activate – just about any combination of demographic, affinity, creditworthiness, intent, interest and past purchase data they want. But marketers shouldn’t assume that without a 360-degree...

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