SEO & SEM

Leverage data insights to enhance your in-house search efforts

 Though we do not execute SEM and SEO, we leverage data and insights from our Marketing Intelligence Platform to enhance those channels in the following ways:

SEO & SEM Solutions

Search Engine Optimization

  • Leverage attribute keywords for keyword optimization
  • Best prospect characteristics inform optimized website and landing page content
  • Through mixed media reporting, understand how SEO influences the consumer’s decision to purchase and optimize spend accordingly
  • Create and measure multivariate testing to optimize call-to-action, visuals and page content
  • Integrate message/creative/offer with other marketing channels

Search Engine Marketing

  • Incorporate keywords specific to the interests and behaviors of your best prospects
  • Optimize paid search campaigns to focus on zip codes with the highest concentration of best prospects
  • Through mixed media reporting, understand how SEM influences the consumer’s decision to purchase and optimize spend accordingly
  • Optimize product-related keywords according to trends in your data
  • Integrate message/creative/offer with other marketing channels