Case Study: Shedd Aquarium

“Looking nature in the eye is a first step to building compassion for wildlife. Target Data’s advanced intelligence tools will allow us to reach the right people to promote our vision of a world thriving with aquatic life sustained by people who love, understand and protect it.”

– Meghan Curran
  SVP of Marketing, Sales and Guest Experience

BUSINESS CHALLENGES

The Shedd Aquarium adopted a new mission, vision and pricing structure. They sought to leverage a people-based approach to digital marketing to increase website visitation, paid attendance and off-peak demand with local consumers within their existing marketing budget.

STRATEGIC APPROACH

Shedd Aquarium leveraged Target Data’s Marketing Intelligence Platform to process relevant first-party data and power all digital marketing efforts. Using data as the foundation, we worked hand-in-hand to improve online visit planning and ticket purchases, as well as increase awareness and purchase consideration in strategic, people-based audiences ranging from local residents to international travelers visiting Chicago.

The Results?


The John G. Shedd Aquarium in Chicago sparks compassion, curiosity and conservation for the aquatic animal world. Home to 32,000 aquatic animals representing 1,500 species of fishes, reptiles, amphibians, invertebrates, birds and mammals from waters around the globe, Shedd is a recognized leader in animal care, conservation education and research.

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