Strategy & Analytics

The power to transform your marketing campaigns

Our strategy & analytics are rooted in left-brain, quantitative thinking combined with right-brain strategy and creative execution.

CAMPAIGN DEVELOPMENT & MANAGEMENT

At Target Data, we follow a rigorous, multi-phase process to establish and confirm all aspects of your campaign to ensure flawless media execution and ongoing management. Client revenue is our primary metric, but every aspect of each campaign is 100% measurable.

We monitor and optimize media daily to ensure campaigns are executing and achieving the highest possible performance.

ANALYTICS & REPORTING

Our robust dashboards provide near real-time insights into your customers, prospects, and campaign performance.

Click any dashboard to enlarge.

Customer & Best Prospect Intelligence Samples

ALL CUSTOMER DEMOGRAPHICS
Deep, at-a-glance insights into your entire customer base.

BEST PROSPECTS – BY DMA
Find new high-value customers with the highest likelihood to purchase.

Multi-Channel Campaign Performance Samples

CAMPAIGN DETAILS
A clear breakdown of campaign performance and attribution by channel.

CAMPAIGN SUMMARY
Near real-time campaign results, measured in revenue.

Marketing Performance Intelligence Samples

STORE PERFORMANCE
Monitor revenue and growth on a store-by-store basis.

CUSTOMER RFM
Gain a deep understanding of the frequency and recency of purchase behavior.

SPEND OPTIMIZATION

We use data insights to eliminate wasted ad spend in the following ways:

  • ADDRESSABLE MEDIA: Only deploy media to best prospects with the highest likelihood of purchasing
  • MEDIA PREFERENCE: Align media with your best prospect’s media preference to ensure you reach consumers where they are most open to messaging
  • OPTIMIZED MESSAGE: Ensure your message/offer is both relevant to the consumer and optimized for specific channel and media execution

Every addressable campaign presents an opportunity to improve the relationship between the above components, ensuring you to spend smarter on media, not more.

Start using your data to drive more effective marketing.