Our strategy & analytics are rooted in left-brain, quantitative thinking combined with right-brain strategy and creative execution.
We use data insights to eliminate wasted ad spend in the following ways:
- ADDRESSABILITY: Only deploy media to high-value consumers with the highest likelihood of purchasing
- MEDIA PREFERENCE: Align media with your best prospect’s preferred channels to ensure you reach consumers where they are most open to messaging
- OPTIMIZED MESSAGE: Ensure your message and offer are both relevant to the consumer and optimized for specific channel and media execution
Every addressable campaign presents an opportunity to improve the relationship between the above components, ensuring you to spend smarter on media, not more.
CAMPAIGN DEVELOPMENT & MANAGEMENT
At Target Data, we follow a rigorous, multi-phase process to establish and confirm all aspects of your campaign to ensure flawless media execution and ongoing management. Client revenue is our primary metric, but every aspect of each campaign is 100% measurable.
We monitor and optimize media daily to ensure campaigns are executing and achieving the highest possible performance.
ANALYTICS & REPORTING
Our robust dashboards provide near real-time insights into your customers, prospects, and campaign performance.
Click any dashboard to enlarge.