When the world’s largest portable moving and storage company needed a way to reach audiences within days of their homes being listed for sale, they called Target Data. Learn how critical first impressions led to results.

Challenge

The portable moving & storage company’s goal was to remain the market leader by defending and increasing market share through identifying and connecting with existing and potential customers early in the pre-moving process.

Solutions

Target Data created a highly targeted direct marketing strategy utilizing the best-performing targeting tactics. The targeting tactics were created specifically from the segmentation analysis derived from Target Data’s proprietary advanced analytics, and identified specific audiences who had a greater propensity to handle the packing and storage for a move themselves.

Knowing who your best customers are and reaching them at the right time with the right offer is essential in effective direct marketing. Target Data went a step further and performed behavioral and predictive modeling to assess which offers would have the greatest appeal.

Results

Delivered campaign analytics to ensure continuous improvement in cost effectiveness and response rates through rapid test and learn methodologies

  • Drove incremental revenue of $6MM+ per year for over 6 years
  • Achieved ROI of 9:1
  • Gained insights about the optimum tactics for winning new customers

Current Project

Target Data is continually building and implementing ongoing targeted marketing programs across all forms of addressable media.

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