CHICAGO –  Target Data, the data-driven marketing innovator, today announced that it has formed a partnership with global media firm Out of Home America Wilkins Media, building a strategic relationship.

Builds Strategic Relationship to Drive Out-Of-Home Targeting

“Partnering with Out of Home America adds another dimension to our ability to strategically help our clients drive highly targeted marketing campaigns,” said Ross Shelleman, chief executive officer of Target Data. “Out of Home America is recognized as a top player in the industry and has an excellent reputation.”

“Target Data drives enormous value by harnessing the power of their clients’ customer data. Utilizing their platform, out-of-home targeting can be taken to the next level,” said Jon Selame, president and chief executive officer of Out of Home America.

About Out of Home America Wilkins Media

Out of Home America Wilkins Media is an independent out-of-home media specialist firm that has been serving the nationwide advertising community for over 50 years. The team at OOHA Wilkins understands the art & science behind simplifying, optimizing and executing multi-market, multi-format out-of-home media campaigns. The OOH landscape is vast and ever changing, with hundreds of media options and thousands of media vendors. Through a combination of proprietary software, research tools and deep industry insight, we create innovative and effective, OOH media campaigns for agencies and

About Target Data, Inc.

Target Data is a data-driven marketing execution firm.  Target Data’s platform identifies and targets businesses’ highest value customers and prospects in customer and transactional databases.  Execution is performed across all channels, including Direct Mail, Email, Programmatic Display, and Social Media.  Target Data’s customers include hundreds of leading firms in banking, insurance, retail, DIY, moving and storage, and telecommunications.

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