CHICAGO, IL — Target Data is sponsoring the Progressive Business Media (PBM) News Desk for two days during at High Point Market, April 14-15.

The PBM News Desk is an on-site content creation hub located in the lobby of the Centers at High Point. Each of PBM’s seven brands — including Furniture Today and its sister publications — will have their editors on site shooting video, conducting interviews, writing and posting to social media in real-time during market.

“Target Data is very pleased to take a central and supportive role at High Point Market and continue our to grow our partnership with PBM and Furniture Today.” said Heather Baynes, chief growth officer at Target Data. “People-based marketing is the gold standard of marketing, and we’re honored to help the furniture industry drive the recent shift in focus from media to people.”

Baynes will be featured in a live interview with Furniture Today Editor in Chief Bill McLoughlin, discussing the power of first-party, customer data and people based marketing.

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