The Florida Aquarium, one of the largest aquariums in the US, has selected Target Data as their digital marketing partner. Target Data will be responsible for developing their digital brand, maintaining their position as a ‘must-see’ attraction, and growing their voice as a center for conservation. The performance marketing agency will enable The Florida Aquarium to utilize data and technology to drive measurable results.
“We are thrilled about this partnership. With the efficient use of technology and data, cultural institutions have the ability to take advantage of data just like large for-profit enterprises. We will build off of our expertise with other institutions to deliver a data-driven approach to digital marketing. This partnership further strengthens our commitment to The Tampa Bay area,” said Target Data CEO Ross Shelleman.
Target Data will leverage their managed Customer Data Platform (CDP) to drive all efforts. Placing visitor data at the center of their strategy, they will work to increase awareness and purchase consideration from local residents to international travelers visiting the Tampa Bay area.
“Selecting a digital agency was a highly competitive and exhausting process with proposals from all over the US,” said The Florida Aquarium’s VP of External Relations, Kari Goetz, “Target Data was clearly the strongest candidate. They brought the expertise, strategy and an affinity for our brand and our mission.”